Posted by: Julia Kinslow on: November 30, 2009
Whether I’m consulting with business clients or conducting social media workshops, the same questions come up repeatedly. They are great questions and need to be understood before engaging in social media. Answers are provided to the 5 most asked questions about social media and explore why businesses should not ignore this beneficial and cost-effective approach to marketing in 2010.
Posted by: Julia Kinslow on: October 31, 2009
Social media’s premise is based on authenticity, transparency and relationship building. It is virtual dialogue between businesses and consumers, and when handled appropriately, can yield mutually beneficial results. However, for companies to effectively monetize their efforts and before deciding how best to implement a social media strategy, they should answer the basic question: “How will I be human?”
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