JKinslow's blog

Posts Tagged ‘reverse mentoring

Why Boomers should listen to Gen Y

Posted by: Julia Kinslow on: September 11, 2009

Gen Y can teach Baby Boomers a lot about marketing strategies in a Web 2.0 environment. Traditional marketers will benefit most when they embrace the “reverse mentoring” trend, and in the process, learn the ropes from a digitally active generation in order to best monetize their efforts.


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