JKinslow's blog

Posts Tagged ‘Seth Godin

Is your company brand a wildflower or a weed?

Posted by: Julia Kinslow on: August 28, 2009

A company’s brand is only as good as its public perception. Just as some passersby walk along a trail and see beautiful wildflowers, another person may interpret them as weeds. It’s important employees understand their role in company branding and treat every interaction with the public as a relationship opportunity in building a positive, loyal customer base.


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